Definition of International Business International business is any business activity organised and carried across national borders by business firms in pursuit of their stated aims and objectives. International activities fall into two broad categories that is international trade and international investment. International trade takes place when a firm engages in export and or import of goods and services. International investment takes place when a firm transfers resources to undertake business activities outside its country of origin. The firm’s investment activities are carried out in various forms, ranging from investment by its wholly owned subsidiary or in partnership with a local business firm in the form of a joint venture, to licensed or franchised operation or a turnkey project management contacts resulting from different laws, cultures and societies. The basic principles of business still apply but their application, complexity and intensity may vary substantially. ...